imgix
imgix is a visual media platform that automates image and video optimization, transformation, and delivery at scale.
Our verdict
Who it's for
Automate image and video optimization, transformation, and delivery
Who should look elsewhere
Credit-based pricing can be confusing with separate charges for storage, delivery, and transforms
Pros
- +URL-based API makes integration trivial, append parameters to any image URL
- +Processes billions of images daily proving reliability at massive scale
- +AI transformations like background removal built into the same pipeline
- +Free tier available with a set number of origin images and full API access
- +Automatic format negotiation serves WebP/AVIF without developer effort
Cons
- −Credit-based pricing can be confusing with separate charges for storage, delivery, and transforms
- −AI features consume credits faster than basic optimizations
- −No built-in image editing UI, all transformations happen via URL parameters or API
- −Paid plans can be expensive for small sites with limited image volume
- −Requires connecting external storage, no native image hosting from upload
Key features
- ✓Real-time image optimization with automatic format selection (WebP, AVIF)
- ✓URL parameter-based transformations, no code changes needed
- ✓AI-powered background removal, generative fill, and object removal
- ✓Smart cropping with focal-point detection for images and video
- ✓Global CDN delivery network for fast edge-based serving
- ✓Responsive image srcset generation for device-appropriate serving
- ✓Video processing with smart cropping and auto-preview generation
- ✓Super-resolution upscaling for low-quality source images
- ✓Asset Manager for organizing and browsing media libraries
- ✓Integrations with S3, Google Cloud Storage, Shopify, WordPress, Contentful
Pricing
| Plan | Price | Billing | Notes |
|---|---|---|---|
| Free | $0 | month | Up to 1,000 origin images; Full image rendering API; Unlimited image transformations |
| Starter (Bundle) | $25 | month | 100 credits included; $0.25 per additional credit; Up to 50GB media storage |
| Basic | $75 | month | 5,000 origin images (self-service) or 375 credits (bundle); $15 per 1,000 additional images (self-service); $0.20 per additional credit (bundle) |
| Growth | $300 | month | 25,000 origin images (self-service) or 1,875 credits (bundle); $12 per 1,000 additional images (self-service); $0.16 per additional credit (bundle) |
| Growth Plus (Bundle) | $500 | month | 3,570 credits included; $0.14 per additional credit; Up to 1,785GB media storage |
| Enterprise | — | month | Custom credit allocation; Variable per-credit pricing; Dedicated support |