Kit
Kit, formerly ConvertKit, is an email marketing and automation platform designed specifically for creators, including authors, YouTubers, entrepreneurs, and artists.
Our verdict
Who it's for
Automated email marketing and newsletter platform for creators to grow their audience and income.
Who should look elsewhere
Pricing scales with subscriber count, which can become expensive for large lists.
Pros
- +Designed specifically for creators, understanding their unique needs.
- +Comprehensive features for audience growth, engagement, and monetization.
- +Intuitive visual automation builder simplifies complex workflows.
- +Offers a free plan for up to 10,000 subscribers, making it accessible.
- +Integrates with popular creator tools for seamless workflows.
Cons
- −Pricing scales with subscriber count, which can become expensive for large lists.
- −Advanced features like unlimited automations and A/B testing are only available on paid plans.
- −The focus on creators might mean some general business marketing features are less prominent.
Key features
- ✓Unlimited landing pages & forms
- ✓Unlimited email broadcasts
- ✓Audience tagging & segmentation
- ✓Sell digital products & subscriptions
- ✓Visual Automations (basic and unlimited)
- ✓Email sequences
- ✓A/B test subject lines & content
- ✓Remove Kit branding
Pricing
| Plan | Price | Billing | Notes |
|---|---|---|---|
| Newsletter | $0 | month | Up to 10,000 subscribers; 1 basic Visual Automation; Unlimited landing pages & forms |
| Creator | $33 | month | Everything in Newsletter plan, plus:; Up to 1,000 subscribers; Unlimited visual automations |
| Pro | $66 | month | Everything in Creator plan, plus:; Up to 1,000 subscribers; Unlimited users |