Luma Pricing
Starting price
$59/month
Pricing model
Paid
Free tier
Yes
Free trial
No
Plans
| Plan | Price | Billing | Notes |
|---|---|---|---|
| Free | $0 | month | Unlimited events; Basic customization; Calendar sync |
| Plus | $59 | month | All Free features; Custom branding; Approval questions |
| Pro | $199 | month | All Plus features; Remove Luma branding; Advanced analytics |
Figures are the vendor's published prices. Unknown values show as “—”. Price-history tracking is not yet available for this tool. Price verified 2026-10-01. Last updated 2026-10-08.
True cost
True cost calculator
| Plan | Listed | Seat basis | Monthly · 5 seats | Annual · 5 seats |
|---|---|---|---|---|
| Free | $0/month | flat | $0 | $0 |
| Plus | $59/month | flat | $59 | $708 |
| Pro | $199/month | flat | $199 | $2,388 |
Estimate from published prices. Per-seat plans scale with seats; flat plans don't; plans with included seats charge the base until you exceed them, then add the per-seat overage where published. Monthly/annual come from each plan's billing period. Taxes and add-ons excluded.
Luma's starting price ($59) is 88% below the Events, Scheduling & Booking average of $487.