Moz
Our verdict
Who it's for
SMBs and marketers that want approachable SEO tools and metrics like Domain Authority.
Who should look elsewhere
Advanced SEOs needing the largest backlink index.
Pros
- +Beginner-friendly SEO with DA metric
- +Keyword research, link building and audits
- +API available
Cons
- −No free tier (from ~$39/month)
- −Smaller link index than Ahrefs/Semrush
- −Data refresh can lag competitors
Key features
- ✓SEO software
- ✓Keyword research
- ✓Link building
- ✓Site audit
- ✓Rank tracking
- ✓On-page optimization
Pricing
| Plan | Price | Billing | Notes |
|---|---|---|---|
| Starter | $39 | month | — |
| Standard | $79 | month | — |
| Medium | $143 | month | — |
| Large | $239 | month | — |
Capabilities
- Sso Saml
- —
- Rbac
- —
- Mobile App
- —
- Webhooks
- —
- Data Export
- —
- Keyword Research
- Yes
- Backlink Analysis
- Yes
- Rank Tracking
- Yes
- Site Audit
- —
- Index Size
- —