RB2B
RB2B is a website visitor identification tool that helps businesses uncover the identities of people and companies visiting their websites.
Our verdict
Who it's for
Identify website visitors and turn anonymous traffic into qualified leads for your sales pipeline.
Who should look elsewhere
Person-Level Identity is currently US-only.
Pros
- +Quick and easy 5-minute setup to start generating leads.
- +High identification rate (70-80%) of website traffic.
- +Provides actionable data like LinkedIn profiles and business emails.
- +Robust filtering capabilities to identify ideal customer profiles.
- +Seamless integration with popular sales and communication platforms.
Cons
- −Person-Level Identity is currently US-only.
- −Global Company-Level ID requires consent capture for GDPR compliance.
- −Coverage for Contact-Level Site ID (US Only) is 15-20% on Starter/Pro plans and 35-45% on Pro+.
Key features
- ✓Website Visitor Identification (Person and Company-Level ID)
- ✓LinkedIn Profile and Email Address Enrichment
- ✓Customizable Lead Filtering and Routing (Hot Leads)
- ✓Integration with CRM, Slack, Teams, and other sales tools
- ✓Pre-written outreach templates
- ✓Pageview History and Session Recap Reporting
- ✓GDPR/CCPA compliant (with consent capture for global person-level ID)
- ✓Identity Graph Waterfall
Pricing
| Plan | Price | Billing | Notes |
|---|---|---|---|
| Free | $0 | month | Basic Resolution; Company-Level ID; Push to Slack |
| Starter | $79 | month | Basic Resolution; Push Linkedin URLs to Slack; No Email Addresses |
| Pro | $149 | month | Basic Resolution; Push LinkedIn URLs to Slack; Business Email Addresses |
| Pro+ | $199 | month | Premium Resolution; Push LinkedIn URLs to Slack; Business Email Addresses |