Semrush
Our verdict
Who it's for
Marketers that want an all-in-one SEO, PPC, content and competitive-research suite.
Who should look elsewhere
Budget users needing just one feature at low cost.
Pros
- +Broad all-in-one SEO/PPC/content toolkit
- +Strong competitive and keyword research
- +API available
Cons
- −No free tier; from ~$140/month
- −Add-ons and user seats cost extra
- −Breadth can overwhelm single-task users
Key features
- ✓SEO platform
- ✓Keyword research
- ✓Site audit
- ✓Backlinks
- ✓Competitor analysis
- ✓Content marketing
Pricing
| Plan | Price | Billing | Notes |
|---|---|---|---|
| Pro | $139.95 | month | — |
| Guru | $249.95 | month | — |
| Business | $499.95 | month | — |
Capabilities
- Sso Saml
- Yes
- Rbac
- —
- Mobile App
- —
- Webhooks
- —
- Data Export
- —
- Keyword Research
- Yes
- Backlink Analysis
- Yes
- Rank Tracking
- Yes
- Site Audit
- Yes
- Index Size
- —