Sotrender
Sotrender is a social media analytics and reporting tool designed to help businesses, marketing agencies, and institutions understand and optimize their social media p…
Our verdict
Who it's for
Analyze, benchmark, and report your social media performance across multiple platforms.
Who should look elsewhere
No free tier available, only a 7-day free trial.
Pros
- +Streamlines social media reporting, saving time and effort.
- +Provides valuable insights into competitor performance and industry benchmarks.
- +Offers automated tips for optimizing advertising activities.
- +Supports data-driven decision-making for social media strategy.
- +Includes dedicated customer support and onboarding training for higher tiers.
Cons
- −No free tier available, only a 7-day free trial.
- −Pricing can become complex with add-ons for additional profiles or features.
- −Historical data retention varies significantly by plan, with unlimited only in the custom plan.
Key features
- ✓Social media reporting (PDF, PPTX, XLS)
- ✓Competitor benchmarking and analysis
- ✓Owned profile performance monitoring
- ✓Paid campaign optimization with automated tips
- ✓Influencer analysis and verification
- ✓Historical data analysis (up to unlimited)
- ✓Audience demographics and sentiment analysis
- ✓Content effectiveness tracking and tagging
Pricing
| Plan | Price | Billing | Notes |
|---|---|---|---|
| Essential | $72 | month | 5 profiles; 3 users; Analysis of own, competitor, and influencer profiles |
| Plus | $176 | month | 15 profiles; Unlimited users; Benchmarking with competitors on interactive dashboards |
| Expert | $315 | month | 30 profiles; Unlimited users; One year of historical data |
| Custom | — | month | Unlimited profiles; Unlimited users; Unlimited historical data |