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Brandwatch

Brandwatch is an enterprise social listening and consumer intelligence platform that helps brands track, analyze, and act on online conversations at scale.

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Our verdict

Who it's for

Consumer intelligence platform

Who should look elsewhere

Very expensive

Pros

  • +Social listening
  • +Good analytics
  • +Enterprise ready
  • +Active development
  • +Good features

Cons

  • −Very expensive
  • −Enterprise focus
  • −Learning curve
  • −Complex platform
  • −Support varies

Key features

  • ✓Social listening
  • ✓Consumer intelligence
  • ✓Influencer marketing
  • ✓Content marketing
  • ✓Crisis management
  • ✓AI analytics

Pricing

PlanPriceBillingNotes
Consumer Intelligence—yearFree demo available; Social listening; Analytics for researchers
Social Media Management—yearAll-in-one social platform; Content collaboration; Channel management
Influencer Marketing—yearInfluencer discovery; Campaign reporting; Relationship management

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