Foreplay
Foreplay is an end-to-end platform for social ad teams and agencies to research, save, organize, analyze, and collaborate on ad creative.
Our verdict
Who it's for
Unify your social ad creative workflow from inspiration to performance
Who should look elsewhere
Advanced features like Spyder and Lens are limited to higher-tier plans.
Pros
- +Unifies ad research, analysis, and collaboration in one platform.
- +Spyder provides a competitive edge with automated competitor ad tracking.
- +Lens creative analytics help teams quickly identify what's working and why.
Cons
- −Advanced features like Spyder and Lens are limited to higher-tier plans.
- −Some integrations (e.g., YouTube Shorts, Google Transparency Center) are listed as coming soon.
Key features
- ✓Swipe file with ad saving from multiple ad libraries
- ✓Spyder competitor tracking with 24/7 ad library scraping
- ✓Lens creative analytics for test analysis and pattern identification
- ✓Brief builder with storyboard and script generation
- ✓Mood boards and shareable performance reports
- ✓Automated transcription for saved ads
- ✓AI-powered search and advanced filtering
- ✓Mobile app for saving ads from Instagram and TikTok
Pricing
| Plan | Price | Billing | Notes |
|---|---|---|---|
| Basic | $59 | month | 1 user included; $20 per additional user; Swipe File |
| WORKFLOW | $175 | month | Up to 5 users included; $20 per additional user; Swipe File |
| Agency | $459 | month | Up to 10 users included; $20 per additional user; Swipe File |
| Enterprise | — | month | Unlimited users & product usage; Priority in-app or Slack support; Early access to new features and integrations |