Lookback
Lookback is a comprehensive platform designed for qualitative research, enabling teams to conduct moderated and unmoderated studies across mobile and desktop devices.
Our verdict
Who it's for
Build better products faster with AI-powered qualitative research that keeps people at its core.
Who should look elsewhere
Specific pricing details are not immediately available on the landing page.
Pros
- +Streamlines the entire qualitative research workflow in one platform.
- +AI assistant (Eureka) significantly speeds up analysis and insight generation.
- +Enhances stakeholder alignment and collaboration with live observation and easy sharing.
- +Offers flexible participant recruitment options.
- +Strong emphasis on compliance and accessibility.
Cons
- −Specific pricing details are not immediately available on the landing page.
- −Reliance on a third-party for participant recruitment might introduce dependencies.
Key features
- ✓Moderated and unmoderated studies (mobile and desktop)
- ✓Live session observation for stakeholders
- ✓Participant recruitment (invite own or use vetted pool)
- ✓AI-assisted analysis (Eureka) for transcripts and insights
- ✓AI-generated Eureka headlines for quick scanning
- ✓One-click notes with AI generation
- ✓Create shareable findings and highlight reels
- ✓Observer lobby for stakeholder collaboration
Pricing
| Plan | Price | Billing | Notes |
|---|---|---|---|
| Freelance | $299 | month | 10 sessions - moderated or unmoderated; Add 10 session packages for $299/package ($29.90 per session); 1 panel participant included |
| Team | $1782 | month | 100 moderated sessions; Add 10 session packages for $178/package ($17.80 per moderated session); Unlimited unmoderated sessions |
| Insights Hub | $4122 | month | 300 moderated sessions; Add 10 session packages for $137/package ($13.70 per moderated session); Unlimited unmoderated sessions |
| Enterprise | — | month | Unlimited moderated and unmoderated sessions; 200 panel participants included; Bring your own participants for free |
Integrations
Zapier