ToolScout.

X Ads

X Ads (formerly Twitter Ads) enables businesses to promote content, accounts, and trends to X global user base.

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Our verdict

Who it's for

Promote content and accounts to X users based on interests and keywords

Who should look elsewhere

Smaller audience than Meta/Google

Pros

  • +Real-time conversation targeting
  • +Good for trending topics
  • +Multiple ad formats
  • +Competitive pricing

Cons

  • −Smaller audience than Meta/Google
  • −Brand safety concerns for some
  • −Less visual than Instagram/TikTok

Key features

  • ✓Promoted tweets
  • ✓Follower campaigns
  • ✓Trend takeovers
  • ✓Audience targeting
  • ✓Conversion tracking
  • ✓Video ads

Pricing

No public pricing plans recorded.

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